Las mejores casas de moda muestran sus últimos estilos en Animal Crossing

Los desfiles de moda del mundo real (y en algunos casos, la moda en general) no son opciones durante una pandemia como la del coronavirus, entonces, ¿cómo se hacen correr la voz las marcas?

En 2020, acuden a Animal Crossing: New Horizons.

Como Elle y Kotaku han notado, los diseñadores como Marc Jacobs, Sandy Liang y Valentino han estado mostrando sus últimos estilos en el juego.

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Selling any turnips ❔ We partnered with @AnimalCrossingFashionArchive to bring six of our favorite #THEMARCJACOBS pieces to #AnimalCrossing. Head to our Stories for download codes.

A post shared by Marc Jacobs (@marcjacobs) on May 2, 2020 at 2:08pm PDT

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Quiet on set! Behind the scenes moments are captured from a virtual photoshoot on #AnimalCrossing. Discover the new selection of Mens and Womens looks from the #ValentinoSS20 and #ValentinoPreFall20 collections, virtually reimagined for use on #AnimalCrossing #あつまれどうぶつの森 #どうぶつの森 Animations made in collaboration with photographer @kara__chung of @animalcrossingfashionarchive

A post shared by Valentino (@maisonvalentino) on May 2, 2020 at 5:52am PDT

Liang incluso trajo el concepto de la tienda emergente exclusiva al juego, con personas esperando hasta dos horas para obtener hilos virtuales.

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To all of our Animal Crossing friends- @paigerubin recreated pieces from my current and past collections for you to download 🎀Design codes are on my story and in your inbox 💌 come visit my island today at 5PM EST (dodo code to come on my story) + don’t forget to donate to @givedirectly if you can ❤️ hope you have fun browsing through our lookbook that was oddly just as time consuming as a real lookbook shoot 😅

A post shared by Sandy Liang (@sandyliang) on Apr 25, 2020 at 9:56am PDT

La ropa a veces es el resultado de colaboraciones con otros, como el equipo de Marc Jacobs con Animal Crossing Fashion Archive.